We serve the Independent Advisory Associate who is looking for quality services at a fraction of normal RIA pricing.  With the industry moving to more of a consultative fee-based service model, many advisors have found it difficult enter the market and charge competitive fees due to their lower fee sharing arrangement or their broker/dealer advisory fee schedule.  We believe it is imperative  to offer an ultra competitive advisory pricing  thereby allowing the advisor to more effectively compete in their market without compromising their, value, service or time.